Many think a large-format printer is only for architectural firms or design studios. However, businesses of all sizes, from retail shops to schools to corporate offices, are discovering the value of in-house large-format printing. Why? Because the ability to produce posters, banners, floor graphics, window signage, directional displays, and presentation boards at a moment’s notice is no longer a luxury, it’s a competitive advantage. Here are the top five reasons your business needs a large-format printer right now.

1. You Can Print Marketing Materials on Demand

Marketing opportunities often come rapidly and unexpectedly. A seasonal sale, a last-minute event, or a new product launch might require printed signage right away. Waiting on a third-party print shop can delay your response and cost you valuable visibility.

With an in-house large-format printer, your business gains control over timing, layout, and quantity. Need to test two poster versions for customer response? No problem. Want to print a single, high-impact banner for a community event tomorrow morning? Done. There’s no minimum order and no wait.

From promotional posters and trade show graphics to point-of-sale signs and window decals, having the ability to produce visuals on demand is a powerful tool in your marketing toolkit.

2. You Will Save Money in the Long Run

Outsourcing large-format printing may seem affordable at first, but the fees can add up. You pay per print, as well as setup charges, rush costs, shipping, and potential reprints due to communication errors or incorrect proofs. Over time, this can eat into your marketing or operational budget.

Owning a large-format printer helps reduce those costs. After the initial investment, the cost per print is lower, and you avoid third-party markups. You also eliminate waste by printing exactly what you need, so no more over-ordering just to meet a minimum quantity.

For high-volume users, the savings add up quickly. Even for businesses that print intermittently, the flexibility and long-term value make it a smart investment.

3. Your Brand Will Look More Professional

A strong visual presence sends a clear message that you care about quality. Whether you’re printing signage for your lobby, conference materials for a presentation, or graphics for your storefront, professional-looking prints reinforce your brand credibility.

A quality large-format printer delivers precise color matching, crisp text, and consistent image quality across all materials. This helps you maintain brand standards, whether you’re printing one poster or 100.

Additionally, when you handle printing internally, you ensure every piece aligns with your design specifications. No more surprises from external vendors or subpar paper stock. You are in full control of the end product.

Well-executed print communication remains an essential part of government and business operations due to its visibility and accessibility in public-facing environments.

4. You Gain More Flexibility Across Departments

A large-format printer isn’t just a marketing tool; instead, it can serve multiple departments. Your HR team might need signage for a recruitment event or internal wellness campaign. Facilities might need custom directional signage or safety posters. Sales might need large displays or printed boards for trade shows and pitches. Even educators and nonprofit teams benefit from quick access to impactful visuals for presentations and community outreach.

With in-house printing, there’s no waiting for an outside vendor or paying per project. Your team can print what they need when they need it by using the right materials for each purpose. This agility increases productivity, ensures better communication across the organization, and keeps your messaging consistent.

5. Print Fast on Anything and Display Anywhere

One immediate benefit you’ll notice with a large-format printer is how fast it is compared to a standard multifunction office printer/copier. A standard printer will typically give you 10 to 20 ppm (pages per minute) for black and white prints and 5 to 15 ppm for color prints. By contrast, a large-format printer should give you a minimum of around 20 ppm, but can often print significantly faster.

Moreover, a large format printer will allow you to print on much larger paper sizes, as well as give you the ability to print on a much wider range of materials. Depending on the model, a large-format printer can print on a wider variety of paper weights and finishes than a standard printer, including glossy or matte paper types. In addition, they can often also print onto vinyl, fabric, PVC banners, and even more unorthodox materials like metal, canvas, and wood.

A large-format printer will also offer a greater variety of ink types that can be used in different applications than a standard office printer. For example, some large-format printers use aqueous ink, which, combined with lamination, is ideal for outdoor use cases like large banners. So, if your business needs to print on a variety of materials for a variety of use-cases, a large format printer gives you all the options and flexibility you need, without the outsourcing costs.

Work With Kelly Office Solutions to Find the Right Fit

At Kelly Office Solutions, we help businesses take control of their printing strategy by matching them with the best-fit large-format printer for their needs. We begin by understanding your print volume, design requirements, workspace, and budget. From there, we recommend a tailored solution that balances quality, functionality, and cost-efficiency.

Our team also provides hands-on training so your staff knows how to operate the equipment, troubleshoot minor issues, and maintain optimal print quality. We guide you in choosing the right media for your typical jobs, whether it’s vinyl for window graphics, heavyweight paper for posters, or adhesive film for wall decals.

Once your printer is up and running, our support doesn’t stop. We’re here to help you stay productive with expert service, reliable maintenance, and ongoing advice on how to get the most value out of your investment.

If your business is located in Winston-Salem, Charlotte, or Greensboro and you’re ready to bring large-format printing in-house, contact Kelly Office Solutions today.